It all begins with a croissant.
As a creative director in the ad world, Amy establishes brand platforms, creates 360 campaigns, and crafts social and video content. As an editorial writer, she crafts narratives, exploring everything from public school lunches to cooking Persian food to how to spend 36 Hours in Buenos Aires.
In 2012, she authored the best-selling “foodoir” (food journalism meets memoir), Paris, My Sweet: A Year in the City of Light (and Dark Chocolate). In 2018, she followed up with Brooklyn In Love: A Memoir of Food, Family and Finding Yourself.
Her writing has appeared in The New York Times, T Magazine, New York Post, National Geographic Traveler, New York Magazine, Town & Country, Bust, Every Day with Rachel Ray and others.
Expertise
Copywriting
Editorial
Brand Voice
Screenwriting
Digital/Social Content
Film Treatments
Examples of Clients: Louis Vuitton, Tom Ford, Calvin Klein, Athleta, Sephora, La Mer, Maybelline, Clinique, Redken, Mandarin Oriental, Aman, Coterie, MasterClass, Lyft, BMW, Cointreau, Hennessey, Neiman Marcus and more.
Bits and Bobs
Languages
English, Basic French
Software & AI
Figma, Claude
Geographic Flexibility
Creative hubs in NYC, SF and Paris, and willing to travel.
Dream Job Scope
Guiding brand voice and copy for a luxury hospitality brand. Or Patagonia.
Industries
Fashion, Retail, Beauty, Hospitality, Lifestyle, Spirits
Favourite Work Story
Touring the Louis Vuitton atelier in Asnières and having tea in the family home—one of the many dynamic experiences working on the storied brand for two years.