Paolo Princi is a Creative Image Director (Art Direction) based in London, with over 15 years of experience in the creative luxury industry, with fashion as the primary focus.

His portfolio includes collaborations with Moncler, Burberry, Gucci, Bulgari, Emilio Pucci, Dirk Bikkembergs, Scanlan Theodore (Melbourne), and various other brands and creative agencies in both Italy and the UK.

Expertise Examples

Develop presentations researching visual direction, creating moodboards, storyboards and layouts including social media rollouts
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Create, support and guide content creation (photoshoot/video/installation etc) for campaigns, lookbooks, editorials, branded content and digital platforms, working with both in-house and/or external parties
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Work closely with fashion Creative Director of the house to bring to life their vision
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Art Direction in studio, location, events and shows, both locally and internationally as required
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Lead and manage Art Directors and Graphic Designers, guiding and inspiring through to project completion
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Recommend, brief and provide creative supervision and quality controls for third parties in the production process (Film Directors, Photographers, Stylists, Set Designers, Illustrators, Casting directors, Models, Talents, Hair/Makeup and more)
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Work with Merchandising and Product teams to maintain a coherent creative approach
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Work with Project Management teams to respect timelines and required budgets for creative assignments

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Give input to Retouchers and Video Editors for post production phase

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Review and sign off on designs, artwork and other related elements
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Oversee the whole creative process through all the different departments to create consistency and ensure the brand DNA is respected